Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States.
Subaru Product Line
Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Subaru Impreza, WRX, STI, BRZ, Subaru Legacy, Subaru Outback, Subaru Forester, and Subaru Tribeca.